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(this post was reblogged from jaie)
To “assure” a person of something is to make him or her confident of it. According to Associated Press style, to “ensure” that something happens is to make certain that it does, and to “insure” is to issue an insurance policy. Other authorities, however, consider “ensure” and “insure” interchangeable. To please conservatives, make the distinction. However, it is worth noting that in older usage these spellings were not clearly distinguished.
assure/ensure/insure via Common Errors in English Usage
I have always wondered about that one!
(via sds)
Once worked as a copy writer in the insurance industry. This is one of my pet peeves.
(via jaie)
